타인이나 다른 집단에 대해 가지는 친절하고 우호적인 마음이나 태도.
Friendly, helpful, or cooperative feelings or attitude toward others.
예문:
"The charity depends heavily on the goodwill of the local community."
"Sending a gift was intended as a gesture of goodwill to mend the relationship."
"The diplomat worked tirelessly to promote international goodwill."
기업의 명성, 단골 고객, 브랜드 인지도 등에서 발생하는 유무형의 경제적 가치로, 매각 시 장부 가액을 초과하여 지급되는 금액.
The established reputation of a business regarded as a quantifiable intangible asset, often reflected in the excess price paid during a takeover.
예문:
"The tech giant paid a premium for the startup's brand recognition and goodwill."
"In accounting, goodwill is recorded as an intangible asset on the balance sheet."
주저함 없이 기꺼이 동의하거나 승낙하는 마음 상태.
Ready and willing consent or approval without reservation.
예문:
"The negotiations were successful because both parties acted with genuine goodwill."